Riovis vs HubSpot Marketing Hub: cost to start, and what gets produced
Marketing Hub Professional is $890/mo on annual commit, covering 3 seats and 2,000 marketing contacts, and onboarding is a required $3,000 on top. Riovis Team is $249/mo self-serve with a 14-day trial and no card. HubSpot is the deeper CRM; Riovis generates the work - copy, imagery, video, ad creative - then publishes it, runs the ads across 10 networks, and attributes the revenue.
Summary
- Riovis Team is $249/mo with every feature unlocked. Marketing Hub Professional is $890/mo on annual commit for 3 seats and 2,000 contacts, plus a required $3,000 onboarding fee; Enterprise is $3,600/mo plus $7,000.
- HubSpot helps you write. Riovis generates copy, imagery, video scenes and voiceover from a brand fingerprint crawled off your own site.
- Creator programs, affiliate tracking and paid-ad publishing are native to Riovis. On HubSpot they are third-party apps you buy and reconcile.
- HubSpot's sales CRM is genuinely deeper. Keep it for sales and connect it - Riovis has a native HubSpot integration.
Which should you choose?
Choose Riovis if
your bottleneck is producing on-brand content and creative fast, you want AI image, video and voiceover generation built in, and you do not want a five-figure onboarding invoice before your first campaign ships.
Choose HubSpot Marketing Hub if
your business runs on a complex sales pipeline with a large sales team, deal stages and quotes, and you need a mature CRM with a deep partner and app ecosystem more than you need creative production.
At a glance
| Capability | Riovis | HubSpot Marketing Hub |
|---|---|---|
| Price and packaging | ||
| Starting price | $99/mo entry; every feature unlocked from $249/mo, and 0% of your ad spend | Starter $20/seat/mo (1,000 contacts); Professional $890/mo on annual commit (3 seats, 2,000 contacts); Enterprise $3,600/mo (5 seats, 10,000 contacts) |
| Onboarding | Self-serve, or assisted onboarding from $499 | Required: $3,000 one-off on Professional, $7,000 on Enterprise |
| Feature access by tier | No feature paywall - tiers set capacity | Core capabilities gated by tier |
| Content and video production | ||
| AI image, video and voiceover generation | Included: Native - Sivoir generates imagery, video scenes and AI voiceover from your brand fingerprint | Not available: AI writing assistance; no native on-brand image, video or voiceover generation |
| Publishing and engagement | ||
| Social publishing | Included: 16 channels, no per-account fee | Included: Core social networks |
| Paid media | ||
| Paid ads | Included: Full Ad Studio across 10 networks with blended ROAS and AI budget reallocation | Partial: Ad account connection and reporting |
| Creator, influencer and affiliate programs | ||
| Creator and influencer programs | Included: Native marketplace, AI matching, contracts, escrow, automated payouts, per-creator attribution | Not available: Not native - third-party apps |
| Affiliate programs | Included: Included on every tier | Not available: Not native - third-party apps |
| Email marketing | ||
| Email marketing | Included: Broadcasts on your own verified ESP - send volume never inflates your bill | Included: Included, with contact-tier pricing |
| Governance and CRM | ||
| CRM depth | Partial: Marketing CRM - contacts, lifecycle stages, segments, commerce orders and revenue attribution | Included: Deeper - full sales CRM with pipelines, deals, quotes and forecasting |
HubSpot Marketing Hub details reflect their publicly published pricing and product pages as checked in August 2026, and are summarized in good faith. Vendors change their plans; check theirs before deciding. Riovis details are current as of this page. Found something out of date? Tell us at hello@riovis.com and we will correct it.
What Riovis covers beyond publishing
It makes the creative
HubSpot helps you write. Riovis generates the copy, the imagery, the video scenes and the voiceover, all grounded in a brand fingerprint crawled from your own site, then pushes them to the calendar.
The starting cost is not a project
$99/mo self-serve and a 14-day free trial with no card, against $890/mo plus a required $3,000 onboarding fee on Marketing Hub Professional. Assisted onboarding on Riovis starts at $499 and is optional.
Nothing sits behind a feature paywall
Every marketing surface is unlocked on every Riovis tier. Tiers change capacity - AI credits, contacts, analytics retention - not what you are allowed to do, and team seats and brand workspaces are unlimited from Team up.
Creator and affiliate programs are in the box
Marketplace discovery, contracts with e-sign, escrow, automated Stripe payouts and per-creator revenue attribution ship natively. On HubSpot these are third-party apps you buy, wire up and reconcile.
What HubSpot Marketing Hub does better
The sales CRM is deeper
HubSpot is built around pipelines, deals, quotes and forecasting, and Riovis does not try to be that. It is also a different job: Riovis integrates with HubSpot natively, so brands commonly run HubSpot for sales and Riovis for everything marketing produces - without paying Marketing Hub pricing on top.
A bigger ecosystem
HubSpot has a large app marketplace, a certified agency network and plenty of people who already know it - useful when you need a niche integration or a contractor tomorrow. Worth noting that much of that marketplace exists to add what is not native: creator programs, affiliate tracking and AI creative all ship in the box on Riovis.
The case for HubSpot Marketing Hub, examined
HubSpot Marketing Hub's position
HubSpot is the system of record for your whole customer lifecycle.
What the published plans show
For sales and lifecycle data, that holds, and it is why Riovis integrates with HubSpot rather than replacing it. Marketing production is the part outside that record: on-brand image, video and voiceover production, cross-network ad publishing, and creator contracts, escrow and payouts are not native to Marketing Hub and are usually assembled from apps around it.
HubSpot Marketing Hub's position
Onboarding gets you set up properly.
What the published plans show
It is also required, and priced: $3,000 one-off on Marketing Hub Professional and $7,000 on Enterprise. Riovis is self-serve with a 14-day free trial and no card; assisted onboarding starts at $499 and is optional.
HubSpot Marketing Hub's position
Start on a lower tier and upgrade when you need more.
What the published plans show
That works where tiers scale volume. Where they gate capabilities, the upgrade is what unlocks the work rather than more of it. Riovis tiers set capacity - credits, contacts, retention, with seats and brands unlimited from Team up - and every marketing surface is unlocked from Team up, so the decision to upgrade is a question of volume rather than access.
Switching from HubSpot Marketing Hub
Nobody switches marketing platforms for fun. Here is what moving off HubSpot Marketing Hub actually involves, with a 14-day free trial to run both in parallel first.
- 1
Keep the CRM, move the marketing
Connect HubSpot as an integration and leave sales where it is. Contacts, lifecycle stages and segments sync, so nothing has to be exported by hand.
- 2
Rebuild the sending side on your own ESP
Verify your domain and send broadcasts on your own provider. Send volume stops being a price escalator, and native open and click tracking comes with it.
- 3
Turn on what you were buying as apps
Creator marketplace, contracts with e-sign, escrow, Stripe payouts, affiliate programs and Ad Studio across 10 networks are already in the plan. Cancel the add-ons they replace.
Channels Riovis publishes to
- TikTok
- YouTube
- X
- Threads
- Snapchat
- Bluesky
- Mastodon
- Tumblr
- Discord
- Telegram
- Vimeo
Thirteen are available on every tier. LinkedIn organic posting is included from Team, and X and Reddit from Growth. No channel carries a per-account connection fee or an account cap.
Common questions
Can Riovis replace HubSpot Marketing Hub?
For consumer brands whose marketing is content, social, email, ads and creator programs, yes - and it adds AI image, video and voiceover generation that HubSpot does not have natively. If your business depends on a deep sales CRM with pipelines and forecasting, keep HubSpot for sales and connect it; Riovis has a native HubSpot integration.
How does the cost actually compare?
Riovis Team is $249/mo with every feature unlocked and no onboarding fee. Marketing Hub Professional is $890/mo on annual commit for 3 seats and 2,000 contacts, plus a required $3,000 onboarding fee, so year one totals $13,680 against $2,988. Extra HubSpot seats start at $45/mo; assisted onboarding on Riovis starts at $499 and is optional.
Does Riovis charge per contact or per email sent?
Contacts are a capacity allocation per tier (10K on Team, 50K on Growth, custom on Enterprise) rather than a price escalator. Email sends run on your own verified provider, so scaling send volume does not scale your Riovis bill.
Does Riovis integrate with HubSpot?
Yes. HubSpot is a supported CRM integration, alongside Segment, GA4, Shopify, BigCommerce, WooCommerce, WordPress, Wix, Webflow, Squarespace and Stripe.
All comparisons
See it on your own brand
Connect your channels, run a campaign end to end - production, publishing, email, paid media - and see what it reports back. 14-day free trial, no credit card.